This colorful wayfinding system was designed in conjunction with a new zoo map to clearly designate areas of the park in grouped geographical regions. The tops of each sign coordinates the color of the region of the park the visitor is currently in. The layered top imagery shows the landscape, vegetation, and some notable animals from that particular region.

One large 3-sided sign is located at a key decision point in the center of the zoo. This sign shows an entire map, as well as conservation messages, and an inspirational quote that resonates well with the visitors.

This colorful wayfinding system was designed in conjunction with a new zoo map to clearly designate areas of the park in grouped geographical regions.

Mesker Park Zoo & Botanic Garden Wayfinding

I’m a graphic designer based in Evansville, Indiana; schooled in Visual Communications Design from Purdue University; known for telepathy. “You read my mind” is something I hear often from clients. When your job is to translate someone’s thoughts into visual treats, I can’t think of a better compliment.