Evansville Museum Brand

As the Evansville Museum of Arts, History, and Science began a new era with new leadership and an expanded modernized facility, it was an appropriate time for a complete rebrand. The interlocking E and M logo was designed to demonstrate the relationship between the city and the museum. A new color system was assigned to differentiate the disciplines of Art, History, and Science. A new wayfinding system was designed with completely custom icons designed to replicate the geometry of the logo.