Thoughts

I Get My Learn On

Posted: October 11, 2016

We’re all lifelong learners. I love learning. I’m a curious person, and I enjoy listening to people and absorbing information. I LOVED school, and my favorite part of my entire college experience was actually listening to lectures. SO, one of the BEST things about my job is that it requires me to learn as much as I can about each client’s business. It’s also amazing to listen to clients express why their product or service is special, and patrons should choose them. It’s my job to learn all I can about them and their products so that their authenticity and personality comes across in the work I design for them.

Over the years, I’ve accumulated knowledge about so many occupations and gained a deeper understanding and appreciation of my client’s passions. The wide variety of professions I work with is something that’s attracted me to freelancing as opposed to working in-house, or in an agency with large accounts. I’ve learned from educators, zookeepers, skin care specialists, surgeons, counselors, bicyclists, museum curators, restaurateurs, authors, architects, event planners, pastors, politicians, publishers, farmers, motivational speakers, photographers, librarians, mechanics, bankers, contractors, musicians, personal trainers, historians, real estate agents, and other designers of course.

I’ve learned so many random things… like that it’s perfectly legal to own a tiger in the state of Indiana (holy crap!), what types of ingredients make an authentic Neapolitan pizza, that the finest type of Panama hat is called a Montecristi, that aluminum is infinitely recyclable, that Evansville graveyards contain the first and last soldier killed in WWI (I mean… what?!), that there was a great Midwest squirrel migration in 1811, and lots of other fun facts. I learn something new pretty much daily, and that rules.

Since I have the advantage of getting educated about my client’s products and services directly from the source, I actually use a lot of their stuff! I know where to buy all of my soap, coffee, and home goods… because they’re outstanding. I know who to call for construction work on our ancient house, where to get a free range, small farm Thanksgiving turkey for my family, and who gives the best facial in town.

All of this affords me a deeper understanding of the contributions my clients make to our community, and I love helping them extend and enhance their brand.

Special shout out: I’ve probably been the most impressed by the non-profits I work with. They work so hard to do so much good, and it’s often on a serious budget. Even though their work is often a daily, thankless struggle, it’s almost impossible to not get swept up with their optimism and and passion for various causes. I feel like I’ve learned from their enthusiasm, energy, and perseverance.

I look forward to many more years of learning and growing to better serve my clients and to live a more enlightened life.

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“The capacity to learn is a gift; the ability to learn is a skill; the willingness to learn is a choice.”

– Brian Herbert

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